STRATEGIC BRAND AND WEB DESIGN FOR PURPOSE-DRIVEN FOUNDERS
The Creator's Daughter is an identity-led creative studio for founders building businesses with depth, vision, and purpose.
Design rooted in identity.
Brands built with presence.
Helping founders build brands and websites that reflect the quality of their vision.
You have invested time refining your craft, serving your clients, and growing your business. Yet when people encounter your brand online, the experience doesn't always reflect the quality of the work behind it.
The website feels disconnected.
The branding feels outdated.
The vision feels bigger than what's being communicated.
The Creator's Daughter helps founders close that gap through thoughtful brand strategy, visual identity design, and custom websites designed to communicate the depth, quality, and intention behind their work.
Identity Before Design
The strongest brands rarely begin with design.
They begin with understanding.
Understanding what a business stands for.
Understanding what makes it different.
Understanding the experience it's meant to create.
Only then does design become useful.
At The Creator's Daughter, strategy and design work together to create brands that feel thoughtful, cohesive, and deeply connected to the people behind them.
And we’re here to help bring greater clarity to what's already there.
Selected Work
A collection of founder-led brands brought to life through strategy, identity, and digital design each created to reflect the quality of the vision behind it.
Barbara Karski
CHANGEFULL, LIFE COACH
Services Branding, Web Design
Katherine Castro
DIVERSITY COMMUNITY GROUP, DEIB LEADER/ADVOCATE
Services Branding, Web Design
Mona Aubry
GREAT ESCAPE, HEALTH COACH
Services Branding, Web Design
Edina Balogh
LIFE NAILED, LIFE COACH
Services Branding, Web Design
Bonnie Sita
EAST BAY DANCE CENTER, NON-PROFIT DIRECTOR + DANCE TEACHER
Services Brand Assets, Experience Design
Our Services
Whether you're building a brand from the ground up, refining your digital presence, or creating custom brand assets, each offering is designed to help your business show up with greater clarity, consistency, and intention.
The Identity Build
Visual Brand Identity
A complete visual identity designed to communicate the quality, personality, and vision behind your business.
Timeline: ∼4 weeks
This is the foundation of your brand.
Designed for founders who are building a business from the ground up or whose existing visual identity no longer reflects the quality of their work.
Together, we will create a complete visual identity system—including your logo, color palette, typography, imagery direction, and supporting brand elements—that brings clarity, consistency, and confidence to every touchpoint.
This experience provides the visual foundation your business needs before building a website, ensuring every touchpoint feels intentional, recognizable, and aligned.
Investment: Starting at $2,000
How We Build Together
-
Learn the founder and business.
Includes
Brand Discovery Questionnaire
Competitor review
Industry research
Outcome
A clear understanding of what the brand needs to communicate and where there are opportunities to differentiate visually. -
Establish the creative direction and visual strategy.
Includes
Visual moodboard
Color palette
Typography system
Image direction
Brand textures/patterns
Graphic elements
Art direction
Outcome
A cohesive visual language that defines how the brand should feel across every touchpoint. -
Build the visual identity and logo system.
Includes
Up to 3 initial logo concepts
Refinement rounds
Primary logo
Secondary logo
Icon/mark
Responsive logo variations
Note
Logos are designed after the visual direction is approved, ensuring they feel aligned with the overall identity system rather than created in isolation. -
Extend the identity into real-world assets.
Includes (customizable based on your needs)
Business cards
Social media templates
Presentation deck
Email signature
Letterhead
Proposal template
Flyer
Thank-you card
Instagram highlight covers
Pricing guide
Welcome packet
Outcome
A set of practical brand assets that bring consistency and cohesion to how your business shows up. -
Provide a complete, ready-to-use brand system.
Includes
Brand Guidelines (Brand Playbook)
Complete logo suite
Color palette
Typography system
Brand element library
Exported files (JPG, PNG, SVG, PDF)
Organized launch-ready brand folder
Outcome
Everything is structured and ready to use so you can confidently apply your brand across every platform.
The Digital Canvas
Web Design
A refined website experience that translates your brand into a cohesive, intentional, and elevated digital presence. Designed for founders who already have a visual identity in place.
Timeline: ∼2-3 weeks
This is where your brand comes to life online.
We translate your brand into a refined, strategic, and elevated website. Additionally, we focus on structure, storytelling, and digital experience, ensuring your online presence reflects the quality of your work and creates a seamless experience for your audience.
Investment: Starting at $1,250
How We Build Together
-
We gather everything needed to begin designing a cohesive website experience.
You will share your content, photography, and any existing brand materials so we can ensure everything feels aligned before design begins.
Website preparation guide
Content & imagery collection
Brand review
Platform setup
Important Note: A cohesive visual foundation (logo, color palette, typography, and imagery direction) is required before this phase begins. This ensures the website is built on clarity rather than creation of foundational brand elements.
Outcome
A complete and aligned foundation ready for intentional website design. -
We translate your brand into a structured website experience, beginning with the homepage.
This is where layout, hierarchy, and storytelling come together to define the direction of your site.
Homepage wireframe/design concept
Visual layout direction
Typography + spacing system application
First round of feedback & refinement
Outcome
A clear homepage direction that sets the tone for the rest of the website. -
We extend the approved direction into your full website experience.
Each page is designed with intention to ensure consistency, flow, and clarity across your entire site.
Interior page design
Mobile responsiveness
UX refinement
Includes up to 2 rounds of revisions
Outcome
A fully designed website that feels cohesive, strategic, and aligned with your brand identity. -
We bring your website to life on your chosen platform.
Your site is carefully developed to match the approved design and ensure a seamless user experience.
Website development (Wix / Squarespace)
Responsive optimization
Basic SEO setup
Technical integration
Outcome
A fully functional website ready for launch. -
We finalize everything and prepare your site to go live.
You will receive a walkthrough so you feel confident managing your website moving forward.
Domain connection
Final quality check
Live website launch
Website walkthrough/training
Outcome
A live, fully launched website with everything in place to confidently show up online.
The Experience Edit
Brand Touchpoints + Collateral Design
A thoughtful extension of your brand designed to bring consistency and intention to every client touchpoint.
Timeline: Customized based on project scope
Minimum: 2 brand touchpoints
Every Experience Edit is tailored to the unique needs of your business.
This offering extends your brand beyond your identity and website bringing consistency, clarity, and intention to the way your business is experienced in real life and across digital touchpoints.
Rather than standalone assets, we design cohesive brand moments that support how your audience interacts with your business from first impression to long-term engagement.
Investment: Starting at $250
How We Build Together
-
We identify where your brand needs to show up most consistently and what materials will have the greatest impact.
Includes
Brand touchpoint audit (what currently exists / what’s missing)
Business goals for client experience
Priority mapping of brand applications
Outcome
A clear understanding of which brand materials will best support your business and client experience. -
We establish the creative direction for your extended brand materials so everything feels cohesive and aligned.
Includes
Visual alignment with your existing brand identity
Layout and structure direction
Style consistency planning across all touchpoints
Outcome
A unified design direction that ensures every asset feels like part of the same brand system. -
We design custom brand assets that extend your identity into real-world applications.
Here’s what’s possible (custom based on your needs):
Welcome Guide
Client Onboarding Materials
Presentation Deck
Email Signature
Business Cards
Marketing Materials
Social Media Assets
Branded Documents
Event Collateral
Digital Resources
Outcome
A set of thoughtfully designed brand materials that elevate how your business is experienced. -
We finalize all materials and ensure they are ready for real-world use across your business.
Includes
Final file organization & exports
Print-ready and digital formats
Minor refinements
Delivery walkthrough (if needed)
Outcome
A complete set of brand touchpoints that bring consistency and polish to every interaction.
Alex Aubry
Founder + Brand Designer
With a background in design, advertising, and customer experience, Alex approaches branding through the lens of both strategy and storytelling. Her approach is shaped by a simple observation: some of the most thoughtful businesses don't always look the part. The work is strong, the experience is valuable, yet the brand often fails to communicate the full picture.
Through strategy, visual identity, and web design, Alex partners closely with founders to create thoughtful brand experiences that feel intentional, distinctive, and true to the people behind them.
Let's Bring Your Vision Into Focus
A thoughtful brand has the power to create connection, build trust, and shape the way people experience your business. If you're ready for a brand presence that feels aligned with where you're headed, we would love to partner with you.
